Bonfire Bookstore & Yarnery
Lighting the Way for Local Creativity in Woodstock
Owner: Kara Balcerzak
Website: https://www.bonfirebookstore.com/
For decades, Kara Balcerzak dreamed of owning a cozy book and yarn shop to bring people together through creativity, reading, and conversation. As a longtime nonprofit professional, she never imagined that dream could become reality—until she joined the Shenandoah County Chamber of Commerce’s leadership program and discovered the network of advisors, mentors, and resources available through the Laurel Ridge Small Business Development Center (SBDC).
“Once I learned there were people in my own community whose job is to help small business owners succeed, I realized this wasn’t out of reach,” Kara said. She began planning in earnest in late 2024, originally imagining opening a year later. When she stumbled upon the perfect Main Street location that December, she accelerated her plans and opened Bonfire Bookstore & Yarnery on June 6, 2025.
Bonfire Books & Yarnery offers books, yarn, puzzles, games, and thoughtful gifts. Kara’s mission is to create a welcoming “third space” for locals and visitors alike—a place to relax, learn, and connect. Inside, customers can browse new and used books for all ages and join events, including book clubs, children’s story time, knitting and crochet classes, and weekly “sit and stitch” gatherings. Kara envisions it as a creative hub where friendship and inspiration grow side by side.
When it came to navigating the logistics of starting a business, Kara turned to SBDC advisor Dale Maza. He guided her through every step, providing templates, financial insights, and legal tools that turned what once felt overwhelming into an achievable process. “The SBDC took something that seemed impossibly complex and broke it into small, doable steps,” she said. “Dale was both a teacher and a cheerleader.”
With Dale’s help, Kara formalized her business structure, secured a promissory note to protect her personal assets, and built a plan to launch with confidence. As Bonfire Bookstore & Yarnery gained momentum, Dale continued to check in, offering encouragement and support.
“The SBDC and Chamber of Commerce are the two organizations that made my business possible,” Kara said. “Working with multiple resource partners from the town of Woodstock and the Shenandoah County Department of Economic Development & Tourism gave me the tools and confidence I needed to bring my vision to life.”
Kara is continually broadening her offerings at her event space, including monthly bluegrass jams and festive holiday sing-alongs. “I want Bonfire to be a place where people feel connected,” she said. “Whether they come for a book, a skein of yarn, or a bit of company, they belong here.”
Economic Impact:
- Opened a new retail business in June 2025 with SBDC assistance
- Created five part-time jobs for local residents
- Awarded a $4,000 grant from the Shenandoah County Office of Economic Development & Tourism
- Established a sustainable local model for creative retail and events
- Donates a portion of used book sales to local causes and non profits









