Category: Type of help

Bonfire Bookstore

Bonfire Bookstore & Yarnery

Lighting the Way for Local Creativity in Woodstock

Owner: Kara Balcerzak

Website: https://www.bonfirebookstore.com/

For decades, Kara Balcerzak dreamed of owning a cozy book and yarn shop to bring people together through creativity, reading, and conversation. As a longtime nonprofit professional, she never imagined that dream could become reality—until she joined the Shenandoah County Chamber of Commerce’s leadership program and discovered the network of advisors, mentors, and resources available through the Laurel Ridge Small Business Development Center (SBDC).

“Once I learned there were people in my own community whose job is to help small business owners succeed, I realized this wasn’t out of reach,” Kara said. She began planning in earnest in late 2024, originally imagining opening a year later. When she stumbled upon the perfect Main Street location that December, she accelerated her plans and opened Bonfire Bookstore & Yarnery on June 6, 2025.

Bonfire Books & Yarnery offers books, yarn, puzzles, games, and thoughtful gifts. Kara’s mission is to create a welcoming “third space” for locals and visitors alike—a place to relax, learn, and connect. Inside, customers can browse new and used books for all ages and join events, including book clubs, children’s story time, knitting and crochet classes, and weekly “sit and stitch” gatherings. Kara envisions it as a creative hub where friendship and inspiration grow side by side.

When it came to navigating the logistics of starting a business, Kara turned to SBDC advisor Dale Maza. He guided her through every step, providing templates, financial insights, and legal tools that turned what once felt overwhelming into an achievable process. “The SBDC took something that seemed impossibly complex and broke it into small, doable steps,” she said. “Dale was both a teacher and a cheerleader.”

With Dale’s help, Kara formalized her business structure, secured a promissory note to protect her personal assets, and built a plan to launch with confidence. As Bonfire Bookstore & Yarnery gained momentum, Dale continued to check in, offering encouragement and support.

“The SBDC and Chamber of Commerce are the two organizations that made my business possible,” Kara said. “Working with multiple resource partners from the town of Woodstock and the Shenandoah County Department of Economic Development & Tourism gave me the tools and confidence I needed to bring my vision to life.”

Kara is continually broadening her offerings at her event space, including monthly bluegrass jams and festive holiday sing-alongs. “I want Bonfire to be a place where people feel connected,” she said. “Whether they come for a book, a skein of yarn, or a bit of company, they belong here.”

Economic Impact:

  • Opened a new retail business in June 2025 with SBDC assistance
  • Created five part-time jobs for local residents
  • Awarded a $4,000 grant from the Shenandoah County Office of Economic Development & Tourism
  • Established a sustainable local model for creative retail and events
  • Donates a portion of used book sales to local causes and non profits

Read More
Rooted in Recovery

Rooted In Recovery

Rooted in Purpose: Expanding Access to Recovery and Hope

Owner: Lichele White, LPC, LSATP

Website: https://www.rirtsva.com/

After spending ten years in the mental health and social services field, Lichele White saw an opportunity to create something deeply personal and mission-driven. She founded an organization focused on supporting individuals at their present stage and assisting them on their healing journey. What started as a solo therapy practice in 2020 has evolved into Rooted in Recovery Therapeutic Services. This vibrant and esteemed mental health practice now provides individual, group, and family therapy to clients throughout Virginia.

Rooted in Recovery plays a crucial role within a larger circle of care crafted by Lichele White, who leads the nonprofit, A Few Good Roots, and manages the New Roots Treatment Center. Through these intertwined initiatives, a comprehensive continuum of support is offered. This includes counseling services and treatment for substance use, alongside essential community resources. These resources encompass food pantries, clothing closets, and a state-certified sober living home, all designed to support individuals on their journey to recovery.

This all-encompassing, holistic strategy allows her team to address every facet of well-being—mind, body, and environment.

When it was time to grow, Lichele realized she needed assistance in managing the business aspects of expansion. Motivated by her bank’s advice, she contacted the Capital Region Small Business Development Center (SBDC) just sixty days prior to finalizing the purchase of a new building. “I assumed services would be costly and complex,” she remembers. “I was delighted to learn that the support was no cost.”

Through personalized business advising, financial training, and loan preparation assistance, the Capital Region SBDC guided Lichele through the process to secure SBA funding to purchase her first building, turning her vision for growth into reality. With the loan approved and business plan refined, she quickly hired four new staff members and increased her services by 30%.

“Once I followed their process, everything fell into place,” Lichele said. “I realized I should have called the SBDC months earlier.”

Beginning in Virginia and now proudly licensed in Maryland and North Carolina, Lichele White is dedicated to broadening her impact while remaining steadfast in her mission: to guarantee that recovery and compassionate mental health support are available to everyone. Plans are underway to establish additional offices in both North and South Carolina.

Economic Impact:

  • Secured a $278,800 SBA 504 loan to purchase a facility and expand operations
  • Hired four full-time staff with additional positions planned
  • Increased service capacity by 30%
  • Expanded operations to three states (VA, MD, NC)

Read More
Moonlite Theatre

The Moonlite Drive-In Theatre & Venue

Saving the Moonlite: A Family’s Mission to Restore a Virginia Landmark

Owner(s): Renee and Kyle Blevins

Website: https://www.moonliteabingdon.com/

The Moonlite Drive-In Theatre has woven itself into the lives of generations in Washington County. Originally built in 1949, it became a beloved gathering place for families who curled up under blankets and watched movies beneath the stars. For many locals, including the current owners, it held memories of childhood visits, first dates, and long summer nights. When the theatre closed in 2013 because it could not secure a digital projector, the loss resonated deeply across the community.

For Renee and Kyle Blevins, the connection to the Moonlite runs even deeper. Renee grew up just a few miles away and visited often with her parents and grandparents. Kyle spent his teenage years there and even performed electrical work for longtime owner William Booker in the early 1990s. Their own relationship began with memories tied to the theatre, including a first date in a limousine and, later, a riverboat cruise arranged by Mr. Booker. In 2016, the family briefly helped reopen the Moonlight for a grassroots revival, but the project halted unexpectedly, and the dream slipped away.

Years later, in 2025, the theatre returned to the market. Renee visited Bristol instead of taking a planned beach trip, and Kyle shared the news: the Moonlite was for sale again. Their daughter Rebecca and son-in-law Chance Crusenberry had already agreed to join them in restoring it. Despite lingering heartbreak from the earlier setback, Renee found herself saying words she never expected to say again: “I always thought it was a good idea.” When they arrived for their appointment, another group stood at the end of the driveway with permission to tear the theatre down. The family realized the Moonlite could vanish forever. Their offer was accepted, and they moved quickly to save the historic landmark.

Restoring a seventy-five-year-old property proved far more complex than anticipated. Renovation costs escalated, and the family invested every available resource until funds nearly ran out. At that critical moment, a banker encouraged them to reach out again to Cindy Fields at the Virginia Highlands Small Business Development Center (SBDC). The family had worked with her briefly at the start, but this time they needed deeper guidance. Cindy collaborated with other drive-in theatre owners and the United Drive-In Theatre Owners Association to research industry benchmarks and develop detailed financial projections. Her comprehensive report became the centerpiece of the financing package that helped the family secure a U.S. Small Business Administration (SBA) loan and continue renovations.

“The SBDC helped us understand what lenders needed to see and how to plan realistically,” Renee shared. “Cindy’s work absolutely moved this project forward.”

The Moonlite reopened in July 2025 to overwhelming community support. Families arrived early to see the renovated grounds, and moviegoers stayed late, reminiscing about favorite memories of the theatre. The venue has already hosted concerts featuring major artists and community events, including school fundraisers. During the off-season, Renee and Kyle plan to expand revenue opportunities through festivals, private events, and advertising partnerships. They also intend to launch a 1950s-style Airbnb in the apartment beneath the screen tower, complete with vintage touches sourced from estate sales.

“The Moonlite is more than a business. It is a piece of our past and a promise for our future,” Renee said. “We feel privileged to bring it back to life and want to thank the community that has rallied behind it.”

The Moonlite now shines again, restored with love and preserved for generations of Virginians and visitors who long for the magic beneath an open sky.

Economic Impact

  • Secured SBA financing with SBDC-supported projections
  • Created 17 jobs at opening, sustaining 13 ongoing positions
  • Completed full restoration of a historic cultural landmark
  • Reopened to the public on July 18, 2025, with a one hundred percent increase in revenue from launch

Read More
KTL Restorations

KTL Restorations

Built by Hand, Grown by Vision: The Story of KTL Restorations

Owner(s): Kurtis Lawrance and Crystal Lawrance

Website: https://ktlrestorations.com/

KTL Restorations began as many great American businesses do, rooted in family, craftsmanship, and shared purpose. More than twenty-five years ago, Kurt Lawrance and his father, Tom Lawrance, spent evenings restoring classic vehicles in Tom’s backyard shop after his retirement from a long career in engineering, welding, and automotive work. That early work reflected more than a hobby. Attention to detail, deep respect for automotive history, and pride in doing things the right way quickly set them apart. Clients noticed. Those seeking more than a quick repair found something rarer: excellence.

Opportunity and vision prompted Tom’s move from Long Island to Danville. A newly purchased property included a five-thousand-square-foot shop that felt expansive compared to anything available in New York. KTL started modestly, incorporating initially to access discounted auto parts. Demand steadily followed. Word spread through enthusiast circles. Vehicles arrived from increasingly distant places. Along the way, the Lawrances unknowingly laid the groundwork for what would become a nationally recognized restoration facility.

Today, KTL Restorations operates as a world-renowned shop with three distinct service lines. Full restorations preserve vehicles exactly as they left the factory, honoring every original detail. Restomods blend classic aesthetics with modern drivetrains, braking systems, suspension, and comfort features. Full customs give clients the opportunity to design one-of-a-kind vehicles built entirely from the ground up. Collectors from across the United States, Canada, and overseas seek out KTL for a reputation built on precision and artistry few shops can rival.

Following Tom’s passing in 2014, Kurt and his wife Crystal stepped fully into leadership as second-generation owners. Their vision carried both ambition and personal meaning. One evening, Crystal asked Kurt where he saw the business in five years. His answer came quickly and confidently. He wanted KTL’s work recognized at SEMA, the world’s most prestigious automotive trade show. That milestone arrived in just three years. Since then, the company has grown from a team of three or four employees into a staff of fifteen, operating out of a thirteen-thousand-square-foot main facility and a nine-thousand-square-foot body shop.

Growth brought clarity that passion alone would not sustain expansion. That realization led the Lawrances to the Longwood Small Business Development Center (SBDC) and advisor Michael Duncan, who soon became a trusted partner. During his first visit, Michael saw both opportunity and constraint. Continued expansion within the existing footprint no longer made sense. A multi-year advising relationship followed, defined by candid conversations, strategic planning, and decisive action.

Throughout each phase of expansion, Michael worked alongside the Lawrances, evaluating space options, exploring financing strategies, and preparing the business for long-term sustainability. Crystal describes him as both strategist and steady presence, someone who challenged assumptions while grounding decisions in reality. “We might have eventually moved without his guidance,” she said, “but we would not be where we are today.”

Looking ahead, KTL Restorations now prepares for its next chapter. Plans call for full acquisition of the primary facility, expanded in-house machining and CAD capabilities, and growth of KTL Air, a new aviation refinishing division. Workforce development also remains a priority, with training programs designed to bring new talent into a highly specialized trade facing ongoing labor shortages. Over the long term, the Lawrances envision more streamlined revenue streams alongside their signature restoration work and the potential to reach five million dollars in annual revenue.

“This business has always been about more than cars,” Crystal said. “It is about honoring where we came from, respecting the people who work with us, and building something that lasts.”

KTL Restorations stands as a testament to family legacy, skilled craftsmanship, and intentional growth. With guidance from the SBDC and a clear vision for the future, the Lawrances continue to show that world-class businesses can grow in Virginia, one expertly crafted vehicle at a time.

Economic Impact

  • Expanded from a backyard operation to 22,000 square feet of combined facilities
  • Grew from 3–4 employees to 15 skilled trades professionals
  • Secured $250,000 to support major facility and equipment expansion with SBDC guidance
  • Achieved national recognition through SEMA showcases and high-profile builds
  • Created a foundation for future workforce training and advanced manufacturing growth

Read More
Glenn’s Crane Institute

Glenn’s Crane Institute (GCI)

Training the Workforce that Keeps Virginia Moving

Owner(s): Sarah and K.C. Wallace

Website: https://www.getuponiteducation.com/

GCI, also known as Glenn’s Crane Institute, carries a legacy of mentorship, grit, and deep regard for an industry that quite literally keeps America standing. For more than thirteen years, K.C. Wallace worked as a crane operator, honing his craft under the guidance of a mentor who reshaped his future. That mentor, Robert Glenn, taught him not only how to handle cranes safely and skillfully but how to lead with integrity.

When Robert began planning retirement, he encouraged K.C. to return to the company with the intention of purchasing it. Robert’s unexpected passing halted that transition, yet it also sparked a fresh start. K.C. and his wife, Sarah, built their own training organization from the ground up, developing new curriculum, reconnecting with clients, and fostering a culture driven by professionalism and respect for the load-handling industry.

Today, GCI stands as a nationally accredited training provider, offering certification programs for crane operators, riggers, signal persons, and professionals working across industrial and transmission environments. Their certifications follow workers throughout their careers much like a driver’s license, giving students long-term value and access to higher-paying opportunities. Sarah manages operations as co-owner while K.C. leads instruction as CEO and subject matter expert. Together, they have shaped a company centered on safety, skill, and confidence for hundreds of students each year.

As their business expanded, GCI turned to the Longwood Small Business Development Center (SBDC) for support. Entrepreneurs in their region spoke highly of the Center, and the Wallaces were connected with advisors Dana Knott and Jacob Dolence, who quickly became trusted partners. With both owners immersed in daily operations, the SBDC offered a neutral sounding board for brainstorming, growth planning, and strategic decisions essential to scaling a technical training company.

The SBDC guided GCI through an important shift in focus, helping refine their direction for 2025 and identifying new opportunities. Dana and Jacob also introduced the Wallaces to financial partners who supported two major SBA loans, enabling the purchase of commercial property and an expanded equipment lineup. Four additional cranes significantly increased training capacity and elevated the professionalism of their in-house programs.

One of GCI’s most critical goals now centers on developing a structured operator program for individuals seeking a new career path, including young adults pursuing trades with strong earning potential. Their vision includes job placement connections, financial education, and personalized guidance to ensure graduates understand both their technical responsibilities and their value in the workforce.

“The SBDC provided us with unbiased support and helped shape our path forward,” Sarah said. “Their perspective, connections, and encouragement made a real difference in our growth.”

Even as the company grows, the heart of GCI stays grounded in the principles K.C. learned from his mentor decades ago: integrity, excellence, and a belief that skilled workers deserve high-quality training. With a strong foundation, expanded facilities, and a clear plan for the future, GCI stands poised to make a lasting impact on Virginia’s workforce and the industries that rely on it.

Economic Impact

  • Secured two SBA-supported loans totaling $670,000 to expand equipment and acquire commercial real estate
  • Doubled revenue nearly every year for four years, reflecting strong demand in Virginia and beyond
  • Provided nationally recognized certification exams to hundreds of operators, strengthening workforce readiness
  • Prepares workforce expertise for companies in and around Virginia

Read More
5 Pillars Meat

5 Pillar Meats

Building a Local Food Chain in Central Virginia

Owner(s): Abdus-Sabur Family

Website: https://5pillarmeats.com/

The Abdus-Sabur family has raised livestock in Prince Edward County since the mid-1980s, caring for sheep and cattle long before the idea of owning a meat processing facility emerged. For decades, they experienced the same frustration many small farmers face: no reliable, local place to sell animals for high-quality meat production. Without a nearby USDA-inspected facility, producers often traveled long distances or accepted lower value for animals raised with care.

The family recognized that their community deserved better. Central Virginia consumers wanted access to fresh, locally grown meats they could trust, and farmers needed a dependable partner who respected the effort involved in raising animals responsibly. Out of that need grew 5 Pillar Meats, a family-owned USDA-inspected processing facility specializing in beef, sheep, and goats. Their mission centers on service: supporting farmers by providing a local market for their animals and serving consumers by delivering quality, locally sourced products that strengthen the regional food supply.

Building a facility of this scale required significant learning and perseverance. Financing a USDA-inspected plant involves a complex process that typically demands an entire team of bankers and attorneys. The family had neither. They approached the journey with determination but quickly realized how challenging it would be to secure the capital needed to construct a plant meeting federal standards. That is when they connected with their county’s Rural Development program and were referred to the Longwood Small Business Development Center (SBDC) .

Through the SBDC, the family received guidance that clarified the full scope of the project. Advising sessions addressed regulatory expectations, operational planning, and strategies for long-term sustainability. The SBDC provided insight into business structure and planning, and helped the family prepare materials necessary to pursue multiple funding opportunities.

“The SBDC helped us understand the intricacies of building an operation like this,” the family shared. “Their guidance gave us the clarity we needed to move forward with confidence.”

Today, 5 Pillar Meats is working diligently to meet growing community demand. Although the business remains in its early stages, the family pursues steady progress with excitement and cautious optimism. Their focus remains simple: support local farmers, provide high-quality meats to families, and create a sustainable business that honors decades of agricultural experience.

“We are grateful for the support we have received,” they said. “Our hope is to continue growing in a way that benefits both our community and the producers who depend on us.”

Economic Impact

  • Secured $75,000 through the Tobacco Region Commission and $50,000 through the AFID state grant
  • Created three jobs since working with the SBDC
  • Implemented a USDA-inspected facility serving local farmers and Central Virginia consumers
  • Established a regional processing option that strengthens the local food chain
  • Positioned the business for future expansion as demand grows

Read More
LR3 Solutions

LR3 Solutions LLC

Engineering Better Outcomes: The LR3 Solutions Story

Owner: Nancy Rivers

Website: https://www.lr3solutions.com/

For Nancy Rivers, LR3 Solutions began with a simple but powerful belief: she wanted the freedom to deliver technical work at a higher standard and to build a company where engineers could grow, question, innovate, and take pride in their solutions. After years in large organizations where quality sometimes took a back seat to process, Nancy envisioned a different approach. She imagined a firm that addressed complex utility challenges with clarity and care while mentoring the next generation of engineers along the way.

In June 2020, she founded LR3 Solutions, a technical practice specializing in risk assessment, infrastructure analysis, and strategic planning for government utility systems. The firm supports military installations and federal clients facing aging infrastructure, limited funding, and the pressure to make decisions that affect both safety and long-term resilience. LR3 helps these clients understand their risks, weigh capital improvements, and identify solutions that reduce costs while increasing reliability.

Behind the technical work lies a culture Nancy shaped with intention. She developed formal and informal training pathways, fostered an environment where team members ask questions freely, and launched internal programs that encourage continuous learning. “Being a business owner allows me to set the tone for quality and to support my employees in a meaningful way,” she explained. “We want every engineer to feel empowered to do their best work.”

As LR3 began to grow, Nancy recognized the need for guidance outside her technical expertise. A colleague introduced her to the Mason Small Business Development Center (SBDC), launching a long-term advising relationship that helped her strengthen the company’s foundation.

Her SBDC advisor, Timm Johnson, guided her through business registration, operational setup, payroll and accounting reviews, and marketing strategy development. He recommended workshops, encouraged her to join the Thrive Emerging Leaders program , and offered steady direction whenever new questions arose. Nancy valued that the SBDC didn’t provide quick answers; instead, it offered frameworks that allowed her to make informed decisions and take confident next steps.

LR3 continues to evolve as Nancy and her team explore new service lines and support more clients tackling complex infrastructure challenges. The firm recently launched a service for electric companies responding to emergency events, creating another pathway for growth. Nancy finds fulfillment in seeing employees engage in generating fresh ideas and identifying ways the company can expand its impact.

“The SBDC is a rich resource. Their guidance does not just provide answers. It helps you learn how to build your business step by step,” Nancy said. “Good employees make all the difference, and I am grateful for the chance to lead a company where we can grow together.”

Looking ahead, LR3 Solutions plans to deepen its technical offerings and continue supporting government partners who rely on accurate data and thoughtful analysis. With the SBDC still by her side, Nancy focuses on scaling with purpose, strengthening her team, and maintaining the standards that set LR3 apart.

 Economic Impact
  • Hired staff to meet new government contract requirements, including a role converted for CMMC Level 2 compliance
  • Maintained steady 3% annual revenue growth
  • Added a new storm response support service contract with long-term revenue potential
  • Expanded technical offerings to meet broader federal and utility client needs
  • Strengthened operational systems through SBDC-supported accounting, payroll, and marketing guidance

Read More
Performance Medical Technologies

Performance Medical Technologies

From Virginia to Italy: A Biotech Journey Changing Lives

Owner(s): Harper Thomas and Kurt Wassenaar

Website: https://performancemedtech.com/

Performance Medical Technologies (PMT) began as a search for answers. While working in performance medicine with patients seeking longevity and athletic and cognitive optimization, Harper Thomas, CEO and Co-Founder of PMT, noticed a recurring pattern that demanded deeper investigation. A promising nutraceutical consistently emerged with relevance to neurological function; however, its clinical potential had never been rigorously studied. Harper believed it could offer more to people confronting some of the most challenging neurodegenerative diseases like Parkinson’s.

After relocating to Virginia, Harper met Kurt Wassenaar, a seasoned biotech entrepreneur with a track record of building successful biotech companies. Their shared interest in the role of mitochondrial biology in neurodegenerative disorders quickly evolved into a partnership that become the foundation of Performance Medical Technologies, a company dedicated to developing a new therapeutic approach for early-stage Parkinson’s disease. From the start, their work was driven by something deeper than scientific curiosity. Both carried personal connections to Parkinson’s and related neurodegenerative diseases, and both understood the urgency felt by patients and families searching for a reason to hope.

In preparation for commercialization and clinical development, Harper sought assistance from the Central Virginia Small Business Development Center (SBDC) and joined the Virginia SBDC – ICAP program, a statewide initiative aimed at helping technology founders comprehend their markets, validate their ideas, and outline practical routes to commercialization. He continued working with ICAP mentors, gaining a level of customer-discovery insight that ultimately reshaped the company’s direction.

Their early work began with firsthand observation and customer discovery. Harper traveled to a clinic where the nutraceutical compound was being used off-label for patients with advanced Parkinson’s symptoms. He witnessed individuals who struggled to walk one day begin cooking and moving freely after only a few days of treatment. “It was something we could not unsee,” he shared. Those moments convinced the founders that the technology deserved formal scientific and regulatory validation.

SBDC Support Throughout Company Expansion
As the company grew, support from the SBDC persisted. Harper and Kurt partnered with the Virginia SBDC – International Business Development (IBD) team, receiving guidance on foreign markets and training for PMT through their Global On-Ramp program for STEM exports. This collaboration culminated in an invitation for them to join a delegation of Virginia companies headed to Italy. That trip proved pivotal. The founders established relationships with scientific partners, stakeholders, and translational research partners. Since then, Performance Medical Technologies has worked in both Virginia and Italy, building a multinational research and development platform, linking Virginia Tech, University of Virginia, University of Trieste, and Humanities Research Hospital in Milan.

Today, Performance Medical Technologies is entering its next phase of development. The company is advancing toward cGMP certified production, planning animal studies to establish safety and dosage, and coordinating with clinical partners to lay the foundation for future trials. Regulatory pathways are long, but the founders remain driven by urgency and purpose. Harper and Kurt are also active contributors to Virginia’s entrepreneurial and biotech communities, mentoring early-stage founders and helping other companies pursue international collaborations.

“You do not get many chances in life to work on something that could truly change the future for patients,” Kurt shared. “The SBDC gave us the structure, the relationships, and the credibility to pursue this work in a meaningful way.”

Performance Medical Technologies is still early in its journey, yet its impact is already resonating across scientific communities on both sides of the Atlantic. With each step forward, the founders remain anchored to the belief that has guided them from the beginning: hope deserves evidence, and patients deserve more options than the world currently offers.

Economic Impact

  • Built a multinational life sciences collaboration between Virginia, Spain and Italy
  • Raised over $1 million in early investment capital
  • Supported scientific partnerships across Virginia Tech, UVA, and international neurology groups
  • Established international presence in Italy to pursue clinical trials with the help of Virginia SBDC-IBD.
  • Assembled a multidisciplinary team spanning biochemistry, Neurobiology, biopharmaceutical development, regulatory science, and translational clinical research

Read More
Ardent Construction

Ardent Construction LLC

Ardent Construction: Crafting Quality and Care in Southwest Virginia

Owner: Andrew Morris

Website: https://ardentconstruction.us/

When Andrew Morris moved from California to Tazewell, Virginia in 2024, he saw more than a new place to call home—he saw a need. The region faced a shortage of skilled contractors, leaving residents, particularly veterans and people with disabilities, struggling to find help for basic home modifications. With decades of hands-on experience in residential construction, Andrew founded Ardent Construction to fill that gap and provide reliable, quality workmanship to his new community.

“I wanted to create something meaningful,” he explained. “There’s a big need here for accessibility and integrity in construction. People should feel confident that their contractor will do the job right and treat them fairly.”

Ardent Construction focuses on residential improvements under a Class B general contractor license, specializing in accessibility projects such as wheelchair ramps and walk-in showers.

Andrew’s entrepreneurial path took shape when a contractor licensing course in Tazewell, referred him to the Southwest Virginia Small Business Development Center (SBDC). “I didn’t even know the SBDC existed,” he recalled. “Meeting Denise was a turning point.”

Through personalized advising, Denise helped Andrew develop a business plan, secure a Virginia Coalfield Economic Development Authority (VCEDA) seed capital grant, and connect with local economic development leaders. Those new relationships quickly paid off, opening new business opportunities and earning recognition within the community.

“It’s like having a silent partner who promotes your business with you,” Andrew said. “Denise helped me with everything—from business planning to finding a CPA. She’s been incredible.”

As Ardent Construction continues to grow, Andrew remains focused on maintaining craftsmanship and community values. He plans to expand carefully within Tazewell County before expanding into surrounding regions, ensuring every project reflects his core principles of honesty, reliability, and pride in the work. “I want to build something lasting,” he said. “Not just structures, but trust in the people who build them.”

Economic Impact:

  • Established business operations in January 2025 with SBDC assistance
  • Secured $10,000 VCEDA supporting startup costs and labor
  • Added one contracted worker, with plans for two full-time employees by next year
  • Formed partnerships with local organizations and workforce programs to support youth training and accessibility projects
  • Increased regional access to residential construction and home modification services in underserved areas

Read More
D&S Wellness

D&S Wellness Spa

From Personal Healing to Community Care

Owner: Diana De Paz-Ceus

Website: https://www.dandswellnessspa.com/

D&S Wellness Spa began as a deeply personal mission for founder Diana De Paz-Ceus. After moving to Williamsburg, Diana contracted E. coli while traveling and spent long, exhausting hours waiting for IV therapy in the emergency room. She recalled a similar experience during pregnancy when she required IV support for hyperemesis and often wondered why no dedicated wellness space offering this level of care existed in her community. With experience working in a plastic surgery office and hands-on familiarity with cosmetic procedures, she saw an opportunity to create a space that combined medical expertise with compassionate care.

In October 2022, Diana opened D&S Wellness Spa, initially focusing solely on IV therapy. Client demand quickly expanded her offerings. Today, the spa provides IV therapy for immune support, chronic illness recovery, long COVID, migraines, prenatal care, and athletic performance. Cosmetic and wellness treatments include body sculpting, microneedling, facial tightening, medical weight loss, massage, and red-light therapy. Roughly half of her clients visit for medical challenges, while the other half seek cosmetic improvements or wellness support they struggled to find elsewhere.

As Diana planned for growth, she recognized the need for guidance in building a strong business structure. A referral from her VA agent introduced her to the Hampton Roads Small Business Development Center (SBDC), where advisor Donna Norman became a key partner. “I had no idea help like this even existed,” Diana said. “Donna treated my business as if it were her own. She explained everything clearly, followed up, checked in, and truly cared about my success.”

Donna helped Diana develop a full business model, navigate licensing and compliance, organize financial tracking, and create accurate projections. She also connected Diana with Sarah for QuickBooks setup and ongoing financial support.

As the spa grew, Diana reinvested profits to add new services and equipment, building a more complete wellness environment for her clients. She now partners with a marketing company to expand community awareness, emphasizing medical weight loss as a gateway service that introduces clients to the full range of treatments. With nearly all equipment and services in place, Diana is preparing for the next chapter of growth.

“We care about our clients and treat them the way we would want to be treated,” Diana said. “That is what makes D&S Wellness Spa different.”

Clients as young as fifteen and as old as eighty-five trust D&S Wellness Spa for both wellness support and aesthetic care. As the business continues to grow, Diana remains committed to creating a welcoming, restorative environment where every person receives thoughtful, personalized care guided by expertise and compassion.

Economic Impact

  • Established operations in October 2022 and expanded to a full-service wellness and cosmetic spa
  • Hired a nurse and an administrative professional with continued plans for staffing growth
  • Secured $480,000 SBA 504(a) loan with SBDC preparation and support

Read More