Leadership in Uncertainty

The way you lead your business in uncertain times can make or break your business. It’s much easier – and cheaper – to play offense than defense in the business world. We’ll give you tips and tools you need to succeed as a leader in uncertainty.

Key Learning Objectives and Actionable Insights:

  • Learn actions you can take to show leadership to your customers.
  • Understand why it’s imperative to show leadership internally and steps you can take to avoid unintentional employee attacks on your reputation.
  • Gain clarity on tools you can use to keep you and your company moving forward in the right direction despite uncertainty.
  • You’ll also walk away with actionable questions and outside resources you can use to guide your branding and messaging efforts.

Presenter: Sharon L. Wright, Owner & President and Deb Haynes Swider, Chief Strategist, Loud & Clear Marketing

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Owners and key financial decisionmakers of for-profit businesses, share your recent experiences. Did your business seek financing such as loans or lines of credit in the last 12 months? How would you rate the financial condition of your business?

The Federal Reserve’s 2022 Small Business Credit Survey is open for responses, and the Virginia SBDC Network is a partner on this effort. By taking the survey, you contribute to data that directly informs the Fed, federal government agencies, service providers, policymakers, and others—ultimately benefitting your business and other businesses like yours. Take the 10-minute survey now. 

The survey is open to businesses currently in operation, those recently closed, and those about to launch. All responses are confidential.

The survey closes November 4, 2022. Questions? Contact Grace Guynn at grace.guynn@atl.frb.org.