Category: Sales & Marketing

Mobile Apps: How to plan, execute & launch

IIn this bootcamp you will learn if your small business will benefit from having a mobile app, and the steps to successfully deploy and market your app on the app stores. Areas covered include:

  1. Market Research

  2. App Scoping

  3. Finding a Developer and Budget

  4. App Business Planning

  5. Marketing Approach

  6. Building a Prototype

  7. Launching an App

  8. Promoting App

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Grow Your Business with Digital Marketing Bootcamp

Updated for 2022

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.

Learn about the basics of digital marketing, including:

  1. Social Media

  2. Email Marketing

  3. Paid Ads

  4. SEO

  5. Affiliate Marketing

  6. How to use analytics to measure your success

Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

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Future Proofing Your Business with Blockchain

Updated for 2022

FOMO on blockchain for your business? We’ve got you covered.

We demystify blockchain in this illustrative program that includes a Q&A session to answer your questions.

This session will cover:

  • Introduction to Blockchain
  • Blockchain vs. bitcoin – how are they different?
  • How Blockchain can be used for Small Business
  • Accepting cryptocurrency as a form of payment
  • Use of smart contracts
  • Using blockchain to raise capital
  • Looking towards the future of Blockchain Technologies
  • Moving towards cryptocurrency as national currency
  • Industry Applications
  • Safety and Privacy Concerns

Presenter:

Cameron Nelson, Chief Digital Advisor, Virginia SBDC and Central Virginia SBDC

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Managing Your WordPress Website Bootcamp

Updated for 2022! Join us and learn how to create and/or better manage your WordPress website!

Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we’ll cover “the basics” on creating and updating a WordPress site, including:

  • User management
  • Page creation and editing
  • Image and video uploads
  • Plugin management
  • Linking to social media

Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

 

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Grow Your Business With Digital Marketing

Updated for 2022!

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.

Learn about the basics of digital marketing, including:

  • Social Media

  • Email Marketing

  • Paid Ads

  • SEO

  • Affiliate Marketing

  • How to use analytics to measure your success

Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

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Managing Your WordPress Website Bootcamp

Join us and learn how to create and/or better manage your WordPress website!

Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we’ll cover “the basics” on creating and updating a WordPress site, including:

  • User management
  • Page creation and editing
  • Image and video uploads
  • Plugin management
  • Linking to social media

Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

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Delivering a Premium “Shop Small” Experience During the Holiday Season

Is your business prepared for the holidays? Join this online webinar for some last minute ideas on delivering a premium “Shop Small” experience presented by Marc Willson of the Virginia SBDC:

  • Learn what to expect this holiday season
  • Discover and communicate what sets your business apart
  • Embrace best practices and strategies that work to maximize for a successful finish to the year

Use this critical time as a springboard into a post-pandemic 2022!

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Grow Your Business with Digital Marketing

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.

Learn about the basics of digital marketing, including:

  • Social Media
  • Email Marketing
  • Paid Ads
  • SEO
  • Affiliate Marketing
  • How to use analytics to measure your success

Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

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How to Generate Leads Using Digital Marketing Tools

Turning online activity into sales can boost your revenue and profits. In this roundtable event you will hear from other local business owners about how they use digital media to grow their business. They’ll share what tools and process helped them increase the number of prospects in their sales funnel.

This live session will cover:

  • What B2B techniques work to attract large enterprise buyers
  • How B2C, social selling and influencers can increase retail sales
  • How to use a customer relationship management system and curated content to merge lead generation and in person prospecting
  • How to use paid social media for special event marketing.

Join our panel of SBDC advisors and clients to learn how you can leverage these same tools to drive growth and profitability in your own business.

Our Speakers:

Angie Toney, Owner Angel Financial Services
Harish Bikmal, CEO Zenaviv
LaSondra Grey, Owner Reflections Image Center & Skin Care Institute –
Mark Bradley, Owner Legacy Concerts
Terry Saeger , LSBDC Sales and Marketing SME
Elis Devlin, LSBDC digital marketing SME
Subodh Nayar, moderator

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Grow Your Business with Digital Marketing

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.

Learn about the basics of digital marketing, including:

  • Social Media
  • Email Marketing
  • Paid Ads
  • SEO
  • Affiliate Marketing
  • How to use analytics to measure your success


Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

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