Finding solutions at the SBDC
Finding solutions is all in a day’s work for Balaji Venkatesan. His company, SD Solutions, offers services ranging from cybersecurity and information technology (IT) to acquisition support and governance. The company, which currently employs 40, has served such notable clients as the Internal Revenue Service, the U.S. Department of Transportation, and the Federal Election Commission.
Doing well domestically, SD Solutions wanted to enter the international market. There was one problem. “SD Solutions needed a way to make connections,” Balaji says. Enter the Virginia SBDC: solution found!
Balaji discovered the SBDC almost by chance. “They had a table set up at a small business conference I was attending,” he explains. “I went over and talked with them.” Balaji quickly realized the SBDC had the connections and resources he was seeking to help him enter the international market.
“Balaji initially reached out to the Virginia SBDC International Business Development Program to gain insight on international markets for SD Solutions’ broad range of services,” the SBDC International Trade Manager Aaron Miller says. “SD employees brought 20-plus years of experience in the federal space domestically and wanted to utilize this deep body of knowledge in dealings abroad.”
Balaji asked the SBDC to help him attain information on countries where internet and cybersecurity services were minimal, particularly in government and financial institutions. “We were also looking for breakout opportunities in the infrastructure protection and health industries on the international level,” Balaji adds.
The SBDC’s research was helpful in all of these areas. “Aaron was a big help with networking and making introductions for us,” Balaji notes. “He looked at competitors within the identified markets.” The SBDC also helped the company get into the Virginia Leaders in Export Trade (VALET) program at the Virginia Economic Development Partnership. “Through VALET, SD Solutions was able to take numerous international trips to attend trade shows in Panama, the United Kingdom, and Peru,” Aaron says.
Since working with the SBDC, SD Solutions has increased its international visibility. “We’re definitely getting a lot of calls on marketing,” Balaji says. “We’ve had quite a few new leads.” SD Solutions’ possibilities for international business are also looking up. “SD Solutions is in a stronger position because they started the process of diversifying through international markets” Aaron says.
As to the chance encounter that brought international trade solutions to his company, Balaji says, “I absolutely plan to continue with the SBDC. I want to thank them for all their help. Hopefully more businesses will leverage the services we found at the SBDC.”