Global connections add security
Jeffrey Johnston understands the power of good connections. He sees it as the path to good business.
Jeffrey heads up international business development at Matrix International, a company that specializes in global security, intelligence, surveillance, and reconnaissance planning. “My first effort to grow our business internationally took me to the Philippines,” Jeffrey explains. “A Foreign Commercial Service officer at the U.S. embassy in Manila connected me with his colleague in Arlington, Virginia, who pointed me toward the Virginia SBDC Network. That initial contact, made in the Philippines, opened a lot of doors,” he adds.
While Matrix, primarily a defense contractor, has about 65 employees, depending on the number of workers on contracts at any given time, Jeffrey only has one person working with him. “That’s it,” Jeffrey explains. “I don’t have the manpower to find international business opportunities and develop them on my own.” Then Jeffrey met Aaron Miller, International Trade Manager at the Virginia SBDC Network, who had a team ready and willing to help. “The SBDC has been tremendous in helping to multiply the manpower we need to accomplish the company’s growth,” Jeffrey says.
In 2016 Matrix worked with Aaron to gain insight into specific markets in the Middle East, Latin America, and Southeast Asia. “Aaron had business students from George Mason University do a market survey for us, which was extremely helpful.” Jeffrey explains. The Virginia SBDC’s international team found the best potential markets for Matrix, based on the presence of geopolitical conflict, modernization, and defense spending. The SBDC summarized regulatory environments, found market entry solutions and networking events, and provided Matrix with drone regulation information. The international team’s connections led to Matrix’s acceptance into the Virginia Economic Development Partnership’s Virginia Leaders in Export Trade (VALET) program. This allowed Matrix to add an international component to its commercial customer base.
“Aaron and the SBDC have been an active and continuing partner for us,” Jeffrey says. “Whenever there are events that might be helpful to us, Aaron invites me to go along. It has given us access to meetings with the U.S. Senate Committee on Small Business and Entrepreneurship. It has provided both the exposure and access we wouldn’t have been able to tap into otherwise.”
Jeffrey is pleased with the contacts and connections that have allowed Matrix to enter the international market a year ahead of schedule. “I couldn’t develop international business opportunities on my own,” Jeffrey concludes. “Aaron and the SBDC multiplied our manpower and that allowed our company to grow. It’s been tremendous for us.”