Haley’s Honey Meadery is the new business on the block in downtown Hopewell, and Tonya Haley could not “bee” more pleased. “My mom and dad were beekeepers in Richmond for years,” Tonya says. “Later I branched out and opened Haley’s Honey.”
In 2016, Tonya and husband Mike decided to expand. “The honey market was saturated with local farmers, and we needed a new product,” Tonya explains. “We decided to start a meadery and make honey wine.” Tonya worked with the Longwood University SBDC – Eastern Region when she opened Haley’s Honey 25 years ago. “I decided to go back to the SBDC,” she says. “Ellen Templeton was a tremendous help. I would go to her with a question, and she would point me in the right direction.”
To secure funding for the meadery through Virginia Commonwealth Bank and the Governor’s Agriculture and Forestry Industries Development (AFID) grant, Tonya sought help from Ellen. “The projections Ellen computed for the bank to secure the loan were very important,” Tonya notes. “The business plan she helped me with included description, visions, and projections — everything was there.” The SBDC helped Tonya secure an AFID grant, matched by the City of Hopewell. One stipulation of the grant is the use of all Virginia products.
“We offer our own Virginia honey, bee pollen, and mead, which is honey wine, by the bottle, glass, or flight,” Tonya explains. “Mead is biblical, and it’s one of the oldest fermented alcoholic drinks. People think it’s sweet, but it’s not. Mead can be dry, semi-sweet, or fruity.”
Finding the right location for this unique product was another challenge Tonya took to the SBDC. “Ellen and I discussed localities where this business would work,” Tonya says. “There are no breweries or meaderies in Hopewell, and they welcome unique ideas. Hopewell was willing to work with me.” The Hopewell Downtown Partnership helped Tonya find a downtown location, and Tonya, in turn, hired local craftsmen to renovate the building.
Tonya also turned to the SBDC to fine tune her business skills. “I’m taking a QuickBooks class that meets every other week,” she notes. Another plus for Haley was the cost. “Since I was working with the SBDC, the class was free to me,” she says.
Haley believes that the SBDC helped her establish her business in the right place at the right time. “In the next five years this little downtown in Hopewell is going to change,” she predicts. “I’m hopeful in Hopewell!” With the SBDC on her side, Haley believes there is nothing she cannot achieve.