Category: Southwest

Dragon Fire

Dragon Fire

Winding road holds big dreams

$1.6 million capital infusion from Virginia Coalfield Economic Development Authority, Tobacco Commission, and private investors.

For Larry Davidson, it all started with a road — a 32-mile, serpentine stretch of Route 16 between Marion and Tazewell, Virginia, known as the Back of the Dragon. Larry loved to ride the 435 snaking curves of the road and suspected that many other motorcyclists and driving enthusiasts would as well. But he needed help marketing the road that spanned the Big Walker, Brushy, and Clinch Mountains.

Larry turned to the Southwest SBDC for assistance. Once the campaign started, Larry’s suspicions proved true; others came, eager to experience the thrill of navigating all those curves and switchbacks.

As the Dragon’s popularity grew, Larry started Dragon Fire to sell souvenirs and memorabilia to riders and drivers. It wasn’t long before Larry found himself outgrowing the 400-foot doublewide trailer where he sold Back of the Dragon merchandise. The next step was to build a welcome center. It was time for the dragon to spread its wings.

Larry worked with Margie Douglass, Center Director, and the Southwest SBDC team to find funding for the new space. He wanted a welcome center that incorporated retail space, a coffee bar, yogurt bar, brewery, and lounge. In short, he wanted a 5,000 square-foot edifice. With the SBDC’s help, Larry received a $150,000 Virginia Coalfield Economic Development Authority (VCEDA) grant and a $650,000 loan from the Tobacco Commission. With the addition of investor financing, the $1.68 million facility was built, and opened in December 2019.

For Larry, the SBDC was the glue that made all the pieces fit together. “You can have the best idea in the world but, if you don’t know how to implement it, that idea isn’t worth anything. It doesn’t do you any good,” he says. “I had so much knowledge about my market, but I was unsure how to take that head full of knowledge and make it work to pay dividends for my business. This is where the SBDC program bridged the gap.”

Larry is confident that the SBDC will be an ongoing resource that he will rely on as he navigates the curves of the future.

“Looking back, if it hadn’t been for Margie and the SBDC, I am confident that I would not be where I am,” said Larry. “It’s been the most positive factor for me being successful up to this point, and I have no doubt that it will continue to be so in the future.”

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Sugar Hill Cidery

Sugar Hill Cidery

Brewing success times two

With the SBDC’s help the Baileys were able to secure a $50,000 grant and 3 loans from economic development agencies for the Sugar Hill Cidery. Currently their brewery in St. Paul and the Norton cidery employ 65 people.

Five years ago, Jennifer and Greg Bailey were selling hardware in St. Paul, population 970. Then their son came up with an idea for a brewery, and the couple has been brewing up business success ever since.

Their Sugar Hill Brewing Company opened three years ago in St. Paul, and Sugar Hill Cidery held its soft opening this summer in nearby Norton. “In the hardware business we were surviving, but that’s about all,” Jennifer recalls. “We decided our area needed something different, and a hardware store wasn’t one of those things.”

The Baileys met Tim Blankenbecler, Director of the Mt. Empire SBDC, during their “hardware” years. “We got a lot of help from Tim,” Jennifer says. “When we decided to open a brewery, he helped us write the business plan and find funding.”

After the brewery opened, the City of Norton, 20 miles down the road, approached Jennifer and Greg with a proposal that offered a new slant on brewing — a cidery. “We like things that are different. We asked our head brewer if he could make cider. He told us, ‘I can ferment anything!’ We decided to go look at some buildings in Norton,” Jennifer explains. “We included Tim Blankenbecler early on,” Greg adds. “We knew he would be realistic and wouldn’t encourage us if we didn’t have a workable business plan and good cash flow.”

Tim assisted the Baileys once again with writing their plan and connecting them to sources for financing. The Baileys were able to secure a $50,000 grant and three loans from economic development agencies to make the cidery project possible. “It was really a public-private partnership,” Greg says. On the facilities side, the City of Norton invested over a million dollars to renovate a formerly vacant car dealership where the cidery would be located. “The city had the headache of remodeling, which helped us a lot,” Jennifer notes. Virginia Secretary of Commerce and Trade Brian Ball stated that Norton’s investment in turning the car dealership facility into an economic enterprise would have a transformative effect on the downtown area. It will house a farmers market and an entrepreneurial center along with the cidery that seats more than 200 people.

The Baileys also increased their workforce. “Currently we have 65 employees,” Greg notes. Future plans include installing equipment for bottling at both the brewery and cidery. “Tim will be there when we start talking about that,” Jennifer adds. “Whenever we have a problem, we call Tim. He always comes up with a strategy.”

Both Greg and Jennifer are quick to direct others to the SBDC. “The SBDC has been a great help,” Jennifer concludes. “When someone says they want to start a business, I tell them — that’s a good idea, but call the SBDC first.”

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Preston Ball Photography

Preston Ball Photography

Bringing opportunity into focus

Preston Ball obtained a seed capital grant of $10,000 from the Virginia Coalfield Economic Development Authority for needed equipment.

Preston Ball believed his photography hobby had value, but it took the Southwest Virginia SBDC to bring the idea of starting a business into focus. Turning a hobby into a business, he launched Preston Ball Photography LLC in December 2018.

“I got started with taking pictures of my own kids,” he explains. When other parents asked him to take photos of their children, Preston began to think in terms of his own business. He decided to visit Margie Douglass, Director of the Southwest Virginia SBDC. “When I went to the SBDC, she asked me a bunch of questions that I didn’t have a clue as to what the answers were,” he relates. “Did I have a business plan or a price sheet? How do I handle taxes — a lot of things I’d never really thought about.”

Preston went home to work on a business plan, a process he compared to looking through the viewfinder on his camera. “It was a real eye-opener,” he says. “Once you start putting things on paper, you see a lot of opportunities out there.” He appreciated the help the SBDC provided along the way. “They gave me sample business plans,” he explains. “Any time I had a question, I would call and ask about it.”

Margie was also instrumental in connecting Preston with the Virginia Coalfield Economic Development Authority (VCEDA), which led to a $10,000 seed-capital matching grant. “It was a lot of work, but it paid off,” he says. “The seed-capital grant helped me purchase new lighting for my photo shoots. In the future, I hope to develop an indoor studio to provide a space for more portrait photography.”

The grant not only helped Preston grow his business, it literally took him in a whole new direction — up. “I purchased a drone, and I’ve been taking a lot of photos for local realtors,” he notes. Preston believes drones are a new frontier that photographers like himself can explore. “They’re using drone photos for tower and bridge inspections,” he says. “That’s a lot safer than sending a human up to do it.”

One major long-term goal is landing a contract for school photos. “We have four schools in Lebanon — and no sports photographers in town,” Preston relates. “That’s a huge potential market.”

Preston is pleased with the progress his business has made in its first year and credits the SBDC for much of that success. “I had no idea the SBDC does so many things,” he concludes. “The SBDC will help as little or as much as needed. I definitely plan to keep on working with them.”

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Studio B & The Alley Escape Room

Studio B & The Alley Escape Rooms

Jumping into the Galax Shark Tank

Tonya and Travis won First Place in the JUMP! Galax Business Challenge for $15,000. Studio B and The Escape Room support 7 jobs.

Tonya and Travis Belton decided to take a leap. They were running a paint-party business, Studio B, in downtown Galax and wanted to expand. Providentially, theyheard about the JUMP! Galax Business Challenge, funded by the Community Business Launch, a program of the Virginia Department of Housing and Community Development (DHCD). Despite stiff competition, they won the $15,000 first place prize.

They are particularly grateful for the counseling and training delivered by Mandy Archer and Ginny Plant at the Blue Ridge Crossroads SBDC. “I don’t have a business background. I went to college for nursing so they were very helpful with the business part,” Tonya explains.

The specific criteria for judging included the strength of the business plan, the plan’s potential impact on the regional economic development strategy, the contestants’ community involvement, and the quality and impact of the pitch itself during the high-pressure final presentation. This program also involved six weeks of business boot camp to hone each criteria, starting with a business plan and culminating with pitch night.

It might draw a smaller audience than Shark Tank, but the effects of the prize money on Studio B’s business was powerful. Tonya and Travis used their winnings to expand Studio B’s services and to improve the building, including installing air conditioning on the top floor to make it usable for events. As a result, customers can now rent the space for private paint parties, birthday parties, baby showers, wedding and bridal showers, corporate events, and fundraisers. Additionally, Tonya and Travis built The Alley Escape Rooms, Galax’s first escape room featuring virtual reality.

“Mandy and Ginny have been really good about getting us in touch with the people we need. They share a wealth of knowledge,” Tonya says. “If they can’t answer the questions, they’ll put you in touch with people who can. They’re always there, one-on-one, and they offer tons of webinars. Because I have three kids, the webinars are really convenient for me.”

From those classes, Tonya and Travis gained a wealth of networking opportunities. They have relied on Mandy and Ginny to connect them with everyone from CPA’s to local banks. Thanks to the expertise and resources of the Blue Ridge Crossroads SBDC, Tonya and Travis survived their plunge and are swimming stronger than ever.

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Play Now!

Play Now!

No time like now: Abingdon play space makes success fun

Play Now! won a $3,000 grant from the Washington County Business Challenge, increased its sales by 20%, and created 2 new jobs.

When she graduated from Virginia Tech with a degree in business, Stephanie Howard knew she would put the degree to good use, but she never imagined how.

Years later, Stephanie, now a mother of three children under the age of ten, found herself dusting that degree off in an unexpected way. She realized she was frequently searching for creative, age-appropriate play options for her kids that did not involve a lengthy drive from her Abingdon home. Stephanie decided to create Play Now! an indoor play-and-party business that would offer unique play experiences in a safe and clean environment.

“There was really a need for something like that in this area,” Stephanie says. Her thoughtfully designed 1,000-square-foot space features a two-story soft playground, a foam ball arena, and a newly added sensory room to help kids (and grownups, too!) calm down and de-stress. “It’s like being at home but without having to clean up,” she laughs. It’s clear that she’s put a great deal of thought into the small space.

Stephanie believes in emphasizing socialization between adults and children. In fact, seeing the connections between the children as they play is for her one of the most rewarding parts of Play Now! “The space is not huge, and I love that about it,” she says. It is carefully designed to be open. Wherever you sit you can see your child at all times.”

Although Stephanie had a business background and several family members were small business owners, she sought the assistance of the Virginia Highlands SBDC when it came to crafting a business plan and marketing strategy for Play Now! Less than five months later, she opened the doors in July 2019. “The SBDC has been a tremendous help, both mentally and emotionally. ” Stephanie says, “Networking has been a huge deal. My advisor, Cindy Fields, always answered her phone and pointed me in the right direction.”

Cindy and the SBDC team encouraged Stephanie to enter the Washington County Business Challenge. She admits, “I was nervous and overwhelmed at first, but Cindy told me, ‘We will have your back and be with you every step of the way.’ Soon I realized how much I enjoyed what I was learning and doing.” And it paid off. Stephanie won a $3,000 grant as part of the challenge.

Since opening Play Now! Stephanie has added two part-time employees and increased sales by 20%. “Our goal is to make each child that comes through the door feel as loved and as happy as possible for the time that they are with us,” Stephanie says. With Cindy and the Virginia Highlands SBDC at her side, Stephanie is ready to take on whatever may come her way.

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Cranberry Acre

Cranberry Acre

A hobby on the farm becomes a blossoming business

Cranberry Acre created 4 new jobs. It enjoys a following that increases by 300 to 400 people every year on Facebook and Instagram.

At Cranberry Acre, a farm in the Blue Ridge Mountains, Arwen Cayton and husband Wayne create one-of-a-kind art and merchandise from soaps to blacksmith items.

After her father became ill, Arwen and Wayne moved from Texas to Virginia, where she sought to reconnect with the rural life she experienced as a child in upstate New York. Arwen’s vision for her business took time to grow and ripen, but today Cranberry Acre is a multifaceted, inspiring brand. She and Wayne run the farm as an agri-tourist destination for homesteading and crafting. She admits, however, that her initial dreams were small.

“Creating a business never even occurred to me,” Arwen says. “Mandy Archer at Blue Ridge Crossroads SBDC happened to be a customer of mine in my early crafting period. After I’d given up making things for about a year, I ran into her at the farmers market. I mentioned that people were still reaching out to me, wanting my crafts, and Mandy urged me to listen to that enthusiasm. She inspired me to commit to Cranberry Acre as a business. She saw the potential this company had.”

When it came to getting a business together with all the necessary parts, Arwen acknowledges that Mandy was essential. In strategic meetings, they worked out tax ID’s, formed an LLC, and discussed each important growth step. By year four, Arwen was generating more income with Cranberry Acre than her part-time job.

With that taste of success and continued growth, she pushed further, and today Arwen spends time planning for new, exciting, educational offerings on the farm, along with enhancing the grounds. Through it all, her connection to the SBDC continues.

“They’re coming this week to drop off stuff for Small Business Saturday. SBDC helps when we celebrate anniversaries, and Ginny and Mandy are incredibly supportive,” Arwen says. “Any time I have a thought like, ‘should I be doing XYZ?’ I don’t panic. I run to Mandy, and she steers me the right way.”

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3 Guys Transport

3 Guys Transport

Mission possible: With the SBDC

3 Guys Transport was financed by a $25,000 EDA loan, a $10,000 VCEDA Seed Capital Matching grant, and $34,000 in owner equity. They now have a fleet of 10 vehicles and created 8 new jobs.

David Ramsey’s 3 Guys Transport is a business driven by a mission. David already knew the needs in Southwest Virginia and started his business to meet them. He already knew the medical transport business; he had worked as a driver for five years. “I saw a lot of people who had terrible health problems and didn’t have any way to get to medical appointments,” he says. “I knew the needs out there.”

David also knew those needs were about to grow. “After the first of next year, we’ll have 400,000 more people on Medicaid in Virginia,” he notes. “I expect at least 200,000 of them will come out of Southwest Virginia.”

David, along with Bo Tackett, Brandon O-Quinn, and Ronnie Deel, decided it was a good time to start a transport company. David’s first stop was the Mt. Empire SBDC. “Tim Blankenbecler walked us through everything,” David says. “The state had so many things we had to do that I wrote out a list.” First, the SBDC assisted David with DMV requirements and with acquiring appropriate licenses. Then Tim helped David develop a business plan. “Tim really helped us out on the business side,” David says. “One of the first things we needed to do was decide on a central location.”

An office in the Pioneer Center Business Incubator in Duffield became the company headquarters. This location also allowed 3 Guys to obtain a low-interest loan of $25,000 from the Scott County Economic Development Authority Loan Program. Using the loan money as matching funds, they applied for a $10,000 Virginia Coalfield Economic Development Authority (VCEDA) Seed Capital Matching grant. “The SBDC really helped us get the EDA loan and VCEDA grant,” David notes. With the loan and grant funds, plus $34,000 in owner investment for a total of $69,000, 3 Guys has been able to increase its fleet of vehicles from four to ten. 

David says each vehicle in the fleet translates into another job for a new driver and the ability to serve more clients. The company currently employees eight people.

David continues to consult the SBDC on a regular basis. “Every two or three weeks, I’ll call Tim and throw some ideas off him,” David comments. “Generally he’ll tell me, ‘Here’s the positive, and here’s the negative on that.’ It’s nice to have someone you can call on, who will give you an honest point of view.”

“Tim and I talked about future plans.” David adds, “We’re actually ahead of our projections.” David hopes to add more drivers and vehicles every year, eventually employing 21 drivers. “It’s not a 9 to 5 job,” David says. It is, in fact, more of a mission. “Whatever it takes to get the job done, we’ll do it,” he says. “We feel blessed to be able to help others in their time of need.”

“I always tell others, be smart about what you do,” he concludes. “Going to the SBDC is smart; it’s the best resource you’ve got to learn the nuts and bolts of business.”

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FAVE

FAVE: Facilitating Awareness & Valuable Experiences

No playing favorites: FAVE leads all-ability inclusion movement

FAVE has secured $184,377 in training and consulting contracts over the last year and created 2 jobs.

It all started with a notebook and a series of ‘what ifs.’

The notebook belonged to Lauren Askew, a self-professed behavior-science geek. It was filled with ideas about how businesses, agencies, and organizations could build viable all-ability inclusion programs to meet the needs of people impacted by autism, Alzheimer’s, Down’s syndrome, and other disabilities. What if hotels developed safety plans for families traveling with a grandparent with dementia? What if emergency responders and health care workers received standardized training on autism? What if they had tools to help meet their needs?” It was the void outlined by these piercing questions that FAVE sought to fill.

Lauren approached her mentor at the Roanoke Regional SBDC, Tom Tanner, with the notebook, two decades of experience studying applied research on behavior, and no experience running a business. “The only way for me to get through my fear was to take the first step and learn as much as I could about starting a small business. I came to the SBDC where I have had the chance to not only learn about starting a small business, but also the chance to learn from the very best,” Lauren says. “Imagine Tom’s surprise when I told him my ‘business’ was to facilitate a new competitive market for individuals with communication and intellectual disabilities and to help businesses offer safe and valuable inclusive experiences!” Lauren exclaims.

“With the support of Tom and the SBDC, our amazing think tank members, area business leaders, and partnerships with organizations like Virginia Tech Center for Autism Research, we launched in December 2017,” Lauren says.

At FAVE, a “team of inclusion experts” works to incorporate research-based steps to develop easy, effective, and customizable solutions for people with disabilities. FAVE has trained “Inclusion Support Facilitator” groups from numerous county sheriff departments, two Domino’s franchises, and more. They have also partnered with a technology provider in Michigan to convert some of their trainings into an online management system.

Lauren credits Tom Tanner, Christina Garnett, Amanda Forrester, and the rest of the SBDC staff with helping FAVE break the barrier from science to business. They taught FAVE to craft a voice that maximizes visibility and appeals to their target market. “While we started FAVE with a passion to help families, we had to learn to change our voice to highlight and meet the needs of businesses,” Lauren explains.

It is hard to imagine that this burgeoning, people-driven enterprise began with a simple notebook and some hard questions. For Lauren, those same questions continue to push her and the FAVE team forward: “What if a family can go to dinner and a movie together for the first time in 10 years? What if businesses offered programs that brought together adults with disabilities? Imagine what would happen if we make this work.”

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Tazewell Co. Mercantile

Tazewell Co. Mercantile

The ties that bond: Tazewell Co. Mercantile brings the community together

Bond and Reece Strong won a $10,000 VCEDA Seed Capital Matching Grant which allowed them to open Tazewell Co. Mercantile, generate sales, and create a new jobs-all within a few months.

Bond Strong has been dreaming about Tazewell Co. Mercantile at some level all her life. A Tazewell County native, she graduated from Western Carolina University before returning home to open the locally sourced food-and-gift mart in fall 2018. Bond explains, “My mom proposed the idea of an antique store in January, and I began thinking about how I could incorporate my passion for local food and the local economy into that. The store grew pretty organically from there.”

The part-gift shop, part-local market opened in October. Since then, the store has gathered handmade gifts, local food items, and the community itself – all into one warm, bustling epicenter that hosts crafting workshops and other eclectic events almost weekly.

Bond credits the Southwest Virginia Community College SBDC and advisor Margie Douglass for walking every step beside her, which she admits was daunting at first. “As a history major, then a nanny, then a substitute teacher, then a stay-at-home mom, I had no business experience, and I did not know how to turn my idea into a reality. I had no clue what a business plan was, what steps I needed to take, or who to speak with,” Bond admits. “Margie helped me lay out a plan and organize my thoughts and ideas into something coherent and manageable. Going through the business plan development process helped me better understand how a business is run and how feasible my plan was,” Bond continues.

Margie and the SBDC also assisted Bond in competing for and ultimately winning a $10,000 Virginia Coalfield Economic Development Authority (VCEDA) Seed Capital Matching grant which, along with an additional investment by Bond and husband Reece, was critical in bringing Tazewell Co. Mercantile to life.

For Bond and Reece, community is the center of everything they do, and it is what sets the store apart. “Our commitment to locally sourced products and to our suppliers defines us. By making those two things priorities, we are putting our community first and, by extension, our customers,” Bond says. “In fact,” she adds, “one of the most unique challenges our business faces, because it is locally sourced, is that physically getting all the products to the store takes a significant amount of coordinating. I am so proud of how hard working, honest, and committed all of my suppliers are. It’s an honor to work with them,” says Bond.

“The SBDC is one of, if not the, greatest asset in our county,” says Bond. “Not only did I receive practical help, I felt like Margie was my own personal cheerleader, and it truly helped me on the days I was feeling down about the process of starting a business.”

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Big Daddy's To Go

Big Daddy’s To Go

The go-to place for food

In the past two years, Big Daddy’s has added a second location and reports an increase in sales of approximately 60%.

Big Daddy's To Go

Big Daddy’s To Go is the place to get a take-out meal in Meadowview. Owner Dwayne Duffield worked hard to make it that way. “A restaurant does keep you hopping,” Dwayne says. “The first year I worked seven days a week, but for me it’s not work. I enjoy what I do!”

Big Daddy’s is a take-out and catering restaurant where Dwayne serves old-fashioned meals in a box five days a week. Daily specials, listed on a chalkboard, feature downhome cooking. “This week it’s BBQ chicken leg (2) with cole slaw, green beans and a roll — $8. Everything in a box comes with dessert,” Dwayne says. “I do a lot of old-fashioned pies.” Dwayne’s interest in cooking came from his grandmother. “She cooked for farm hands,” he says. “That’s how I started learning.”

From Mountain City, Tennessee, Dwayne moved to Meadowview in Washington County, where his plan for a restaurant began to take shape. He had been preparing his wife’s lunch every day. When her co-workers started making requests for his lunches, Dwayne saw a need he wanted to fill. “This is not a high-end community,” he says. “I wanted people here to be able to afford to eat. With my meals in a box, a family of four can afford to eat and still have a little money in their pockets.”

Dwayne hopes his home-cooked meals promote family togetherness. “Big Daddy’s takes away the work. When people go home, they can sit down together at the table and put away those hand-held devices,” he explains. “My goal is to bring good food to our small community.”

In January 2017, Dwayne visited the Virginia Highlands SBDC for help starting his business. Virginia Highlands Director Cindy Fields assisted with setting up an LLC for Dwayne and registering his business with the Department of Taxation. The SBDC also counseled Dwayne on local certifications and how to be in compliance with local health department and government regulation.

Once the business opened in 2017, the SBDC showed Dwayne ways to increase business through visibility and government contracting opportunities. The SBDC assisted Dwayne with certification as a Small Woman and Minority Owned (SWaM) business and with establishing his business as a Virginia Certified Vendor through the eVA Procurement system. A year later, Dwayne tapped into the tourism business on the Virginia Creeper Trail and opened a second location in Alvarado. Future plans include a larger location. “I’ve had folks ask if I could open a place where they could come in and sit down to eat,” Dwayne says.

Diversification and hard work paid off for Dwayne. “From the time I started two years ago, I’ve grown a great deal,” he says. “If I had to give it a number, I’d say 60 percent.” Dwayne believes that good food makes for a good community. “When I see someone sitting on the curb I know can’t afford to pay, I’ll take them a meal,” he says. “Nobody around here should go hungry.”

“The SBDC helped set up my business,” Dwayne concludes. “They got me pointed in the right direction.”  

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