Updated for 2025

Are you interested in pivoting more of your efforts to ONLINE SALES?

This session covers:

• The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this!
• The various e-commerce platforms available and how to select the best based on your specific business needs.
• How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.

If your bookkeeping is up and running, the next step is understanding what your numbers are telling you.

In this 90-minute bootcamp, we demystify the core financial statements every small business owner should know—and show you how to use them to make better decisions. You learn: 

• What an income/profit & loss, balance sheet, and cash flow statement actually show
• How to spot trends and red flags in your reports
• How to make sense of these numbers in QuickBooks or a spreadsheet
• How to use your financial data to plan, pivot, or seek funding

This session is ideal for business owners who already track their finances and want to become more confident and strategic in how they use that information.

Brought to you by Capital Pathways, a no-cost program from the Virginia SBDC that helps small businesses get the funding they need to grow. The program is designed for very small (fewer than 10 employees), emerging, and growth-ready businesses that face challenges accessing traditional financing. It offers hands-on group learning, guided implementation, and extended one-on-one support focused on strengthening your finances, loan applications, and legal setup.

To many craft beverage producers, PR seems like the exclusive province of the big multinationals, beyond the grasp of the typical independent company. But there are many cost-effective ways to engage the public in meaningful ways that contribute to the bottom line.

In this webinar, Craft Beverage Assistance Manager Chris Van Orden asks Courtney Sandora, Owner of Go Social, about the tools and strategies available to small- and medium-sized producers looking to connect with their target audience – including optimization for AI searches and the best way to leverage influencers.

 Updated for 2025

Does your business need a mobile app?

In this bootcamp you will learn if your small business will benefit from having a mobile app, and the steps to successfully deploy and market your app on the app stores. Areas covered include:

• Market Research
• App Scoping
• Finding a Developer and Budget
• App Business Planning
• Marketing Approach
• Building a Prototype
• Launching an App
• Promoting App

Presented by Cameron Nelson, CEO of Tenzing Startup Consultants

Many craft beverage producers – especially those in operation for 5+ years – rely heavily on distribution to drive volume sales and topline revenue. But a crowded marketplace, downward consumption trends, and other headwinds mean that distribution just isn’t working for a lot of companies these days.

In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden asks Julie Rhodes of Not Your Hobby Marketing about the various struggles facing producers and the strategies they can deploy to get back on track.

The days when product quality alone spelled success in the craft beverage industry are behind us. Consumers have access to more options than they’ll ever get to explore, so companies need to find efficient and compelling ways to convey their value proposition via strong branding.

In this webinar, SBDC Craft Beverage Assistance Manager Chris Van Orden asks Jeremy Murrell, Founder and CEO of Morpheus Brand Consulting how to build a winning craft beverage brand, whether new, established, or heritage.