Category: Craft Beverage

Insuring Your Craft Beverage Business

Making and selling alcohol involves significant and varied risks, all of which need to be managed. But how can breweries, wineries, cideries, and distilleries determine the insurance they need at each stage of growth? 

In this webinar, Craft Beverage Assistance Manager Chris Van Orden asks Kyle Rheiner of Arthur Hall Insurance about the types of policies available to producers and best practices for developing a comprehensive risk-management strategy.

Read More

Developing an Alcohol Wholesale Strategy

A complex undertaking even in the best of circumstances, alcohol distribution is not for the faint of heart. But producers can avoid many of the pitfalls and shortcomings that their peers succumb to by developing a thoughtful and resourced wholesale strategy.

In this informational webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden asks Ben Lewellyn, founder of Full Count Analytics, what planning is required for a producer to set themselves up for success in the distribution game.

 

Read More

Craft Compliance: Direct-to-Consumer Sales and Fulfillment

The growing importance of direct-to-consumer sales for the craft beverage sector is undeniable, yet many companies don’t know how to legally and effectively take advantage of the relatively new sales channel.

In this webinar, Craft Beverage Assistance program manager Chris Van Orden asks regulatory expert Kevin Anderson what it takes to run a successful DTC business.

Read More

Craft Beverage Storytelling: Visual Strategies to Build Your Brand and Community

As all craft beverage producers know, there’s much more to building a brand than the liquid in the glass. A picture is worth a thousand words, which makes a thoughtful, compelling visual strategy priceless.

In this webinar, Craft Beverage Program Manager Chris Van Orden asks Daniel James, Founder of HERD Ventures, how companies can use photos and video to convey their message and build community.

Read More

Craft Compliance: Preparing to License Your Craft Beverage Production Business

The process for opening a craft beverage production business can be long and opaque, with Federal, State, and local agencies all playing important roles. But there’s a lot of legwork to be done before filing the first piece of paperwork.

In this webinar, alcohol regulatory expert Kevin Anderson talks through some of the most important early steps a founder must take to successfully launch their craft beverage business.

Read More

How Craft Producers Can Build Impactful Collaboration Projects

There may be no more enjoyable way for a craft beverage company to grow their audience than a collaboration project. Whether the partner is a fellow producer, a top account, or a favorite artist, a well-designed collaboration can be a fun and mutually beneficial project.

In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden asks Philip Runco, who currently oversees social media and coordinates special projects for one of the DC area’s leading breweries, about some of the best practices for teaming up.

Read More

Craft Compliance: Key Regulatory Agencies Overseeing Alcohol Production

There’s no two ways about it: if you decide to manufacture alcohol, you’re going to be subject to a significant degree of regulations.

In this webinar, Craft Beverage Initiative Manager Chris Van Orden asks Kevin Anderson of Alcohol Industry Associates about the key Federal, state, and local agencies that oversee alcohol production and the ways in which producers can lay the groundwork for productive relationships.

Read More

Getting the International Deal Done

Episode 3 of the Global Potential for American Craft Beer series, hosted by the Virginia SBDC, the US Small Business Administration, and the Brewers Association – with special guest speakers.

In this final episode, the hosts and guest speakers discuss financing and logistics considerations that come into play when exporting craft beer. Attendees will learn the necessary steps to successfully execute and international order, as well as strategies for leveraging their relationships with freight forwarders, importers, and small business lenders in support of a sustained and profitable export program.

Read More

Market Selection, Partner Identification, Export Strategy

Episode 2 of the Global Potential for American Craft Beer series, hosted by the Virginia SBDC, the US Small Business Administration, and the Brewers Association – with special guest speakers.

Once a brewery has confirmed that it’s equipped to pursue international markets, the next question is where to sell its products. It can be daunting to assess the potential of the many markets and partners looking for American craft beer, and there’s no one size fits all approach for market selection.

In this second webinar, breweries learn about available tools and strategies to help weigh different opportunities and develop an export strategy that suits their specific goals.

Read More

Global Market Opportunity, Export-Readiness, and Key Trade Issues

Episode 1 of the Global Potential for American Craft Beer series, hosted by the Virginia SBDC, the US Small Business Administration, and the Brewers Association – with special guest speakers.

American craft breweries are respected around the world for their quality and innovation, yet it can be difficult for a small independent producer to know how to approach potential international sales.

In this initial episode, we discuss what it means to be an export-ready brewery and what a brewery needs to know in the key areas of compliance.

In addition, the Brewers Association shares some insights into the contours of top foreign markets for American breweries.

Read More