Marketing in the “new” normal

This session by Christina Garnett covers:

  • How to ensure that your future marketing efforts are not tone-deaf
    Social listening is critical.
  • What steps can you take to find out what customers are saying about their needs?
  • How can you market while also addressing current restrictions for reopening?

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What is your message? How can you get customers back?

In this Webinar, Christina Garnett covers:

  • What is your message? How can you get customers back?
  • How to craft messaging that makes your customer feel welcomed and safe
  • How to use transparency to ensure that your customers understand that steps you’re taking and how to engage with you
  • How can you use social media and your Google My Business Listing to slowly welcome people back?
  • How to entice customers back without being pushy

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Virginia COVID-19 Emergency Temporary Standard

Jennifer Rose, VOSH Cooperative Programs Director presents an overview of the new regulations and how to comply with them. Participants in this webinar covered:

What VOSH’s COVID-19 ETS requires

  • What to include in your Infection Control Plan
  • Requirements for training, face masks, sanitation, and notifications about infected employees
  • Timelines and deadlines in VOSH’s new rule

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What Your Resiliency Plan Should Look Like

The final Refocus & Rebuild webinar session was held this afternoon and focused on crisis communications plan presented by Michael Lockard with Food City and Ray Sidney-Smith with W3 Consulting. This webinar series was a thirteen week program outlining and sharing tips to developing a resiliency plan for your business.

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Developing a Crisis Communication Plan

Session twelve of the Refocus & Rebuild webinar series was held this afternoon and focused on crisis communications plan presented by Kathy Still with UVA Wise.

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Risk Management/Evaluation

Session eleven of the Refocus & Rebuild webinar series focused on transportation and logistics presented by Troy Bravenboer with Brave Freight.

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Session 9: Key Technologies & Cyber Security Needs

Session nine of the Refocus & Rebuild webinar series was held this afternoon and focused on cyber security/key technologies and applications businesses should consider. The session was presented by Jonathan Evenden with Aegis IT Solutions.

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Succession Planning

Session eight of the Refocus & Rebuild webinar series was held this afternoon and focused on succession planning .

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Crisis Management – Developing Team and Processes

Session seven of the Refocus & Rebuild webinar series focused on crisis management and how to develop your team and processes and was led by Sam Wolford with GENEDGE.

Breakdown of Session


Opening – (1 min)

Introduction – (3.5 min)

Definition and examples of a crisis – (5.5 min)

What is crisis management and why is it important? – (1.5 min)

Crisis management vs. Disaster recovery vs. Business continuity – (2 min)

Crisis management planning – 6 steps – (7.5 min)

Factors to consider in a crisis management plan – (3 min)

Six parts of a crisis management plan – (1 min)

Developing a crisis management team – (18 min)

  • Overview/team makeup- (5 min)
  • Team capabilities – (2 min)
  • Incorporating media relations/training and exercise – (3 min)
  • Advice for leadership/management – (2.5 min)
  • Characteristics of a crisis management team – (4 min)
  • Overview to achieve and maintain a crisis management team – (1 min)

Crisis management in COVID-19 – (9 min)

Contact information– (1 min)

Q&A – 52:57

Closeout – 1:00:41

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Preparing for the Next Crisis

Session six of the Refocus & Rebuild webinar series was held this afternoon and focused on how to prepare for the next crisis, developing a resiliency plan and how it can help and was led by Sam Wolford with GENEDGE.

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